Facing Amazon’s “Direct Verification” process, do you find it complicated and unsure where to start? Don’t worry – as your compliance partner, Huabiao Testing simplifies the entire process into just three clear steps, helping you pass the verification with ease.
Step 1: Check the notification and create a TRF (Test Request Form)
Once you receive the “Direct Verification” notification on the seller’s platform, follow the instructions to initiate the verification process.
The system will generate a unique TRF number. Please keep this number safe, as it will serve as the proof of your connection with our institution.
Step 2: Select a TIC institution and submit the required documents
Choose a TIC institution recognized by Amazon, such as Ningbo Huabiao Testing.
Contact our account manager and provide your TRF number along with the necessary documents, which typically include:
Clear images of the products.
Any existing test reports (if available).
Product information (SKU, ASIN, etc.).
Conformity declarations (DOC) and technical documents.
Step 3: Wait for the institution’s verification and receive the results
After receiving your documents and samples, Huabiao Testing will conduct thorough tests and document reviews.
Once the verification is successful, as the TIC institution, we will directly submit the “Passed” result to Amazon’s system. You don’t need to take any additional action.
You can check the verification status in the seller’s backend. Once it shows as “Passed,” your products can be sold normally or returned to sale.
Throughout the entire process, you only need to work with Huabiao Testing; let us handle the rest of the professional tasks for you!
Amazon EN71 Standard: “Direct Verification” Ensures No Falsification
At the heart of Amazon’s “Direct Verification” system is the principle that the ultimate authority to determine compliance lies with independent third-party testing institutions. You can no longer upload any documents yourself; the entire process is carried out directly between the TIC institution and Amazon’s backend systems.
A Critical Misconception about Amazon EN71: The “Shelf Life” of Test Reports
Many sellers assume that a valid test report can be used indefinitely. This is a fatal misconception. Under the “Direct Verification” system, Amazon explicitly requires that test reports be current. There are clear indications that reports older than one year are likely to be deemed invalid. While the final decision rests with the TIC institution, sellers must adopt the utmost caution.
Strategies for Complying with Amazon EN71: Three Immediate Steps
1. Self-Verification: Immediately check the date of issue and the standard version of the test reports you currently have.
2. Contact the TIC Institution: Proactively reach out to the third-party testing organizations recognized by Amazon (such as Ningbo Huabiao Testing) to inquire about report updates or retesting.
3. Prepare Necessary Materials: In advance, gather product samples, technical documents, and any previous test reports, just in case they are needed.
Q1: What is Amazon’s “Direct Verification”?A1: This is a new requirement from Amazon for certain product categories, such as children’s toys. Sellers can no longer claim compliance on their own; instead, the compliance must be verified by a third-party testing institution recognized by Amazon, which will then report the results directly to Amazon.Q2: Which products will be affected?A2: This mainly applies to products related to children, such as toys, children’s clothing, and maternal and baby products. The specific requirements will be announced on the Amazon platform.Q3: Can I still use the EN71 test reports I obtained previously?A3: Not necessarily. Amazon requires that the reports be no more than one year old; the final decision will be made by the TIC institution.Q4: What are Amazon’s TIC institutions?A4: These are independent third-party testing, inspection, and certification organizations that have been approved by Amazon. They are the ones responsible for implementing “Direct Verification.”Q5: What is the process for “Direct Verification”?A5: It’s a simple three-step process: The seller receives the notification → Creates a TRF and selects a TIC institution to submit the required documents → The TIC institution completes the verification and updates Amazon directly with the compliance status.Q6: What do I need to provide to the TIC institution?A6: This typically includes product samples, existing test reports, technical documents, compliance statements, user manuals, and more.Q7: What if my product does not have a CE mark?A7: It is almost certain that the product will not pass the verification. The CE mark is a legal requirement for products sold in the European Union and represents the minimum standard of compliance.Q8: How long does the DV verification take?A8: The time taken depends on the complexity of the product and the workflow of the TIC institution, but it usually takes several weeks. It is recommended to plan in advance to avoid stockouts.Q9: Who covers the cost of verification?A9: The seller is responsible for covering the cost of verification.Q10: What are the consequences of not completing “Direct Verification”?A10: Products that have not completed verification within the specified time frame will have their listings removed by Amazon, and sales can only be resumed once compliance is achieved.
A: TIC stands for Testing, Inspection, and Certification. It is a third-party testing system introduced by Amazon to ensure the safety of products on the platform. This certification requires that the products in the supply chain pass laboratory tests to comply with safety regulations in various countries, thereby preventing sellers from facing the risk of having their products removed from the platform due to non-compliance. In simple terms, it’s like your product’s “passport”!
Q: What aspects does the EN71 standard cover?
A: EN71 is the European Union’s unified standard for toy safety. It primarily examines the physical and mechanical properties of toys (to ensure they are durable and do not cause injury), their flammability (to prevent fires), and their chemical composition (to ensure they are harmless). This standard is widely used to assess the quality and safety of children’s toys and is a necessary requirement for sellers on Amazon’s European site.
Q: Why is it necessary to test for chemical substances?
A: Toys, kitchenware, and textiles often contain a variety of ingredients, including plasticizers, heavy metals, coupling agents, and pigment additives. TIC and EN71 tests measure the levels of these substances to ensure compliance with the EU’s REACH regulations and the US’s CPSC requirements, thereby reducing potential health hazards to children.
Q: How to choose a TIC testing partner for EN71 certification?
A: Ningbo Huabiao Testing Company is an ideal choice! With its professional technology and extensive experience, it provides a full range of testing and certification services. Choosing Huabiao not only helps you address compliance issues but also enhances your market competitiveness, allowing your products to stand out in the global e-commerce market.
Many people encounter this situation: they happily ship a new product to the European Union, only to have it detained at customs or face heavy fines. While their competitors’ products pass through customs smoothly and capture the market, they are left to watch helplessly. Have you also experienced such frustrations?
The problem lies right here: you overlooked the EU’s RoHS Directive. This directive is not related to the performance or quality of products; rather, it represents a mandatory “environmental compliance requirement.” Most sellers focus solely on price and functionality, ignoring this crucial aspect of compliance, which can result in significant financial losses. How to conduct RoHS testing?
Before launching a product or shipping it, it is essential to seek the services of a third-party testing agency with CMA/CNAS accreditation, such as Ningbo Huabiao Testing, to conduct professional RoHS testing. By following the principle of “testing first, shipping later,” you can easily avoid most of the associated risks.
What are the requirements for Amazon’s EN71 certification?
In order to ensure the safety and compliance of products sold on its platform, Amazon has established standards for EN71 certification that go beyond what is commonly required:
1. The test report must be audited by a TIC institution: This is the most crucial requirement. TIC stands for Testing, Inspection, and Certification organizations, which are widely recognized as authoritative third-party entities for conducting such tests. Amazon does not accept test reports submitted by sellers themselves or those issued by unauthorized laboratories. Your test report must be rigorously audited by a TIC institution recognized by Amazon to confirm its authenticity, validity, and compliance with all relevant standards.
2. The report must be uploaded by the TIC institution: After the audit is completed, the seller is not allowed to upload the report to the Amazon platform directly. Instead, the TIC institution must upload the report to Amazon through designated channels. This process effectively eliminates the possibility of report fraud and ensures the accuracy of the data provided by sellers. Why does Amazon require such a process for EN71 certification?
The answer lies in the concept of responsibility. Amazon is responsible for the safety of hundreds of millions of consumers. In the event of a safety incident, Amazon would inevitably be held accountable as the platform that sold the products in question. By entrusting authoritative TIC institutions to conduct these tests, Amazon has established a more robust safety mechanism to protect its customers.
What does this mean for sellers? It means that when choosing a testing institution, you must ensure that it is a TIC institution recognized by Amazon.
