What is Amazon TIC certification, and why have children's toys become the "disaster area" of Amazon TIC verification?
The recent tightening of regulations by Amazon, targeting children's toys, has actually been a sign for some time. Why have children's toys suddenly become the "disaster area"?
The core lies in the special nature and high risk of children's products. According to the new policy of the platform, all toys intended for children under 12 years old must pass two major checkpoints: physical/mechanical safety testing and chemical composition compliance verification.
This is not just about checking whether the toys can cut children, but it covers:
Physical mechanical performance: such as the risk of choking from small parts, sharp edges and corners, rope entanglement hazards, stability and overload tests, etc.
Chemical performance: strictly limiting the migration of heavy metals and harmful substances such as lead, cadmium, and phthalates to ensure that children do not ingest toxic chemicals when in contact with the product.
Many sellers are caught off guard, not because the quality of their products is poor, but because their understanding of compliance remains superficial.
The platform's move is aimed at squashing safety risks in their infancy, continuously supervising the compliance status of products on sale through mandatory annual verification to protect consumers and also safeguard the platform itself.
However, well-intentioned policies have turned into a crisis due to sellers' information gaps. If you are not very familiar with the testing standards and project requirements of your products, you are very likely to "step on a landmine." We recommend that you take proactive action before the platform notifies you.
Conduct a compliance check on toys for sale to prevent problems before they occur. As an Amazon TIC agency, we have a professional technical team that can provide you with pre-evaluations to help you identify potential non-compliance points and avoid becoming victims of the next "disaster area."
Why must Amazon sellers pay attention to TIC direct verification?
Recently, the Amazon North American site updated the compliance verification requirements for toy products, introducing the TIC direct verification mechanism and officially listing Ningbo Huabiao Testing as one of its recognized institutions. Starting from September, Huabiao Testing can provide domestic Amazon toy sellers with one-stop testing and verification services for the North American market, helping sellers to cope with the platform's new policies and ensure the smooth export of products.
Policy Background: From Self-Uploading to Direct Verification
Amazon US announced that it will implement a TIC direct verification procedure for certain categories such as toys. Sellers must complete the product compliance verification directly through a testing agency recognized by the platform, and the agency will upload the results to Amazon. This change replaces the previous model where sellers could upload their own test reports, further strengthening control over product safety and compliance.
According to the new regulations, after selecting the ASINs to be tested in the seller center, sellers need to choose a partner from the list of TIC institutions approved by Amazon. As one of the selected institutions, Huabiao Testing can provide sellers with testing services that meet the requirements of the Consumer Product Safety Commission (CPSC) and the Amazon platform.
Advantages of Huabiao Testing: Local Service, International Standards
With its complete laboratory equipment and professional technical team, Huabiao Testing can conduct multiple key indicator tests for toy products, including small parts risk, lead content, phthalates, etc. Its reports are directly recognized by the Amazon platform and can effectively help sellers avoid link removal or account risks due to compliance issues.
In addition, Huabiao（GIG） Testing is well-versed in the supply chain characteristics of Chinese manufacturing enterprises and can provide fast response, cost-optimized testing solutions, which are particularly suitable for small and medium-sized sellers to cope with multiple batches and small quantities of export needs.
