Direct Verification" is an efficient compliance verification mechanism launched by Amazon, aimed at simplifying the compliance process for sellers while ensuring the safety of products on the platform. Sellers can complete product testing or verify existing test reports by cooperating with Amazon-recognized Testing, Inspection, and Certification (TIC) service providers. The verification results are directly submitted by the TIC agency to Amazon, eliminating the need for sellers to upload compliance documents themselves, which significantly improves efficiency.
For high-risk categories such as children's toys, Amazon requires sellers to complete compliance certification through "Direct Verification." This requirement applies to both new listings and existing ones; failure to comply may result in the product being removed from the platform.
How to quickly adapt to the new regulations?
1. Prepare in advance to seize the initiative
Contact TIC agencies as soon as possible to arrange testing or verification. After the implementation of the September regulations, demand for verification may surge, and taking action early can avoid queuing.
2. Ensure that the test report is complete
Check whether the existing test report meets Amazon's requirements (such as covering all standards of the target market). If the report is incomplete or expired, it needs to be retested.
3. Choose a professional TIC agency
Select an institution recognized by Amazon, such as Ningbo Huabiao Testing, to ensure that the verification process is efficient and the results are authoritative. Avoid choosing an inappropriate agency that may lead to verification failure or delays.
4. Pay attention to compliance differences across multiple markets
Compliance standards may vary across different markets (such as the CPC certification in the United States and the CE mark in the European Union). Ensure that your products meet the specific requirements of the target market.
Huabiao（GIG） Testing has an experienced technical team and advanced testing equipment to provide you with a complete Amazon CPC certification solution. It has passed CMA/CNAS qualification certification, ensuring accurate and reliable test data, and the test reports have national/international credibility. This helps customers manage risks and meet your product's market requirements, helping your products sell well all over the world.
