FAQ

As Amazon increasingly emphasizes the safety of children's toys, a "Direct Validation" system will be mandatory for the toy category starting from September 2025. This new regulation covers sites in the United States, Canada, the UK, and eight countries within the European Union (Belgium, France, Germany, Netherlands, Poland, Italy, Sweden), aiming to ensure the safety and compliance of children's toy products. For many sellers of children's toys, this is undoubtedly a severe challenge, but it also presents an excellent opportunity to improve product quality and enhance market competitiveness. Today, Xiaobian from Huabiao Testing will guide you through the upcoming Amazon toy regulations in September, and Ningbo Huabiao Testing will teach you how to easily pass them!

The latest Amazon toy compliance policy: Requires whitelist institutions TIC to directly verify products. This initiative optimizes the review process, eliminating the need for manual operations by sellers and avoiding delays. Implementation date: September 2025, involving the United States, Canada, the UK, and eight countries within the European Union (Belgium, France, Germany, Netherlands, Poland, Italy, Sweden). Key points: Institution-led review; results are automatic; covers both new and old goods. Passing verification allows sales without restrictions; otherwise, removal from the shelves. In response to the old problem of sellers forging certificates, Amazon has taken strong measures. Ningbo Huabiao Testing, as a whitelist laboratory, has the capability to cover all sites in Europe, as well as the United States and Canada. We provide rapid testing and review services to help toy sellers smoothly transition. Ningbo Huabiao, your compliance passport! Huabiao Testing boasts an experienced technical team and advanced testing equipment to offer you a complete CPC certification solution. We have passed CMA/CNAS qualification certifications, ensuring accurate and reliable test data, and our test reports are internationally credible. We assist customers in managing risks and meeting their product market requirements, helping your products sell globally.

The toy category on the Amazon platform has undergone a significant update: all products must now pass direct verification through trusted list institutions. This means that sellers do not need to manually intervene; the institution submits the results directly, completely eliminating the risk of reporting non-compliance.

The new regulation will be implemented starting from September 2025, with the first wave of sites including the United States, Canada, the UK, and eight countries in the European Union (Belgium, France, Germany, Netherlands, Poland, Italy, Sweden). The focus of the change is on TIC institutions leading the review; results are directly linked to the backend; and it affects both existing products and new ones. Products that have not been verified or failed will be directly removed from the shelves.

This initiative stems from past issues where sellers forged CPCs or tampered with documents, and Amazon aims to strengthen security compliance. Ningbo Huabiao Testing, as an accredited trusted list institution, has testing capabilities covering all European sites, the United States, and Canada. Our efficient review process can quickly grant your toys the qualifications to sell. Choosing the right partner makes compliance so simple!