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Amazon toy new regulations will come into effect in September. Ningbo Huabiao Testing teaches you how to easily pass them


Author:GIG      Postdate:2025-09-09

As Amazon increasingly emphasizes the safety of children's toys, a "Direct Validation" system will be mandatory for the toy category starting from September 2025. This new regulation covers sites in the United States, Canada, the UK, and eight countries within the European Union (Belgium, France, Germany, Netherlands, Poland, Italy, Sweden), aiming to ensure the safety and compliance of children's toy products. For many sellers of children's toys, this is undoubtedly a severe challenge, but it also presents an excellent opportunity to improve product quality and enhance market competitiveness. Today, Xiaobian from Huabiao Testing will guide you through the upcoming Amazon toy regulations in September, and Ningbo Huabiao Testing will teach you how to easily pass them!


Amazon toy


The latest Amazon toy compliance policy: Requires whitelist institutions TIC to directly verify products. This initiative optimizes the review process, eliminating the need for manual operations by sellers and avoiding delays. Implementation date: September 2025, involving the United States, Canada, the UK, and eight countries within the European Union (Belgium, France, Germany, Netherlands, Poland, Italy, Sweden). Key points: Institution-led review; results are automatic; covers both new and old goods. Passing verification allows sales without restrictions; otherwise, removal from the shelves. In response to the old problem of sellers forging certificates, Amazon has taken strong measures. Ningbo Huabiao Testing, as a whitelist laboratory, has the capability to cover all sites in Europe, as well as the United States and Canada. We provide rapid testing and review services to help toy sellers smoothly transition. Ningbo Huabiao, your compliance passport! Huabiao Testing boasts an experienced technical team and advanced testing equipment to offer you a complete CPC certification solution. We have passed CMA/CNAS qualification certifications, ensuring accurate and reliable test data, and our test reports are internationally credible. We assist customers in managing risks and meeting their product market requirements, helping your products sell globally.


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