Seller's Guide: What is Amazon TIC Direct Verification?

What is TIC Direct Verification?

TIC Direct Verification is a compliance management measure launched by Amazon in collaboration with designated third-party testing agencies. Sellers are no longer allowed to upload compliance documents themselves but must instead have their products directly verified by an Amazon-recognized TIC agency and submit relevant materials. The introduction of this policy aims to enhance the authenticity and credibility of compliance information, ensure consumer safety, and reduce the risk of product removal or account restrictions due to compliance issues. On the Amazon platform, product compliance is not only related to consumer safety but also directly affects sellers' sales and account security. With Amazon's strict regulation of children's products and specific categories, the TIC Direct Verification program was born. TIC (Testing, Inspection, and Certification) refers to testing, inspection, and certification agencies recognized by Amazon. Through this program, sellers' compliance information must be directly uploaded to the Amazon backend by designated TIC agencies, and sellers are no longer allowed to upload it themselves.

Why is direct TIC verification needed?

The main purpose of direct TIC verification is to enhance compliance assurance, improve platform efficiency, and reduce the risk of violations. The audit by authoritative third-party institutions ensures the authenticity of test reports; a unified upload process reduces communication costs between sellers and the platform; at the same time, it minimizes the risk of product removal or account restrictions due to incorrect upload of materials. Even if sellers already have test reports that meet standards such as ISO17025, they must submit them through TIC institutions; otherwise, they cannot meet Amazon's compliance requirements.

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