What is Amazon "Direct Verification"? Comprehensive Analysis of the Whole Process of "Direct Verification"

What is Amazon's "Direct Verification"?

"Direct Verification" is an efficient and compliant verification mechanism launched by Amazon, aimed at simplifying the compliance process for sellers while ensuring the safety of products on the platform. Sellers can complete product testing or verify existing test reports by partnering with recognized Testing, Inspection, and Certification (TIC) service providers. The verification results are directly submitted by the TIC agency to Amazon, eliminating the need for sellers to upload compliance documents themselves, which significantly improves efficiency. For high-risk categories such as children's toys, Amazon has explicitly required sellers to complete compliance certification through "Direct Verification." This requirement applies to both new listings and existing ones; otherwise, there may be a risk of product removal.

Full process analysis of "Direct Verification"

Select an Amazon-recognized TIC agency TIC agencies partnered with Amazon (such as Ningbo Huabiao Testing) are professional and efficient providers of compliance verification services. Sellers need to contact these agencies and submit product samples or existing test reports for verification. Choosing a reputable and experienced agency is crucial to ensure the smooth and reliable results of the verification process. Submit testing or verification materials If you already have a test report that complies with Amazon's policies (such as CPC certification or EN71 standards), you can directly submit it to the TIC agency for verification. If there is no relevant report, the TIC agency will arrange testing for your product to ensure it meets the safety standards of the target market. TIC agency directly submits results After the testing or verification is completed, the TIC agency will send the results directly to Amazon. You don't need to manually upload files, which reduces operational complexity and the risk of errors. Wait for Amazon's review

Amazon will review the results submitted by the TIC agency after receiving them. If the results comply with policy requirements, your product will automatically gain sales permissions; if not compliant, you will receive a notification and need to take further measures.

Huabiao(GIG) Testing has an experienced technical team and advanced testing equipment to provide you with a complete Amazon CPC certification solution. It has passed CMA/CNAS qualification certification, with accurate and reliable test data, and test reports with national/international credibility. It helps customers manage risks and meet your product market requirements, assisting your products to sell well globally.