New Amazon Toys Compliance Rules! How Can Sellers Deal with the Risk of Product Removal?

Amazon's Help Center has recently launched a new toy compliance policy: toys must be directly verified by trusted third-party institutions (TIC). This change fundamentally resolves the uncertainty of report audits in the past, allowing sellers to more efficiently maintain their sales permissions. The implementation date is set for September 2025, affecting the United States, Canada, the UK, and eight countries within the European Union (Belgium, France, Germany, Netherlands, Poland, Italy, Sweden).

Amazon's new regulations in September require that children's toys undergo Direct Validation by TIC agencies, making the traditional report submission model no longer applicable. The new rules cover the United States, Canada, the UK, and eight EU countries (Belgium, France, Germany, Netherlands, Poland, Italy, Sweden), affecting both new products and those already on sale. Sellers must work with accredited TIC agencies to complete testing or validation, with results directly sent to Amazon; those who fail will face removal from the market.

This mechanism targets issues such as counterfeit certificates to ensure compliance and efficiency. As an Amazon-recognized toy verification agency, we cover Europe and North America, offering fast TIC services. Our professional team helps you pass the validation, ensuring smooth sales. Choose us to easily navigate the new regulations and make your toy business more stable!

Huabiao（GIG） Testing has a team of experienced technicians and advanced testing equipment to provide you with a complete Amazon CPC certification solution. We have passed CMA/CNAS qualification certifications, ensuring accurate and reliable test data, and our test reports are internationally credible. This helps customers manage risks and meet your product market requirements, assisting your products in selling well all over the world.