Why must Amazon sellers pay attention to TIC direct verification?
Platform Rule Changes: TIC Direct Verification Becomes Mandatory
Recently, Amazon's US site updated the compliance verification process for certain product categories, requiring toys and other items to undergo direct verification by a platform-recognized TIC agency. This means that sellers can no longer choose their own testing agencies and upload reports as they used to; instead, they must have the verification, review, and report submission done directly by an Amazon-recognized TIC agency. This change significantly enhances the transparency and credibility of the compliance process and also places higher demands on sellers' supply chain management.
For products that do not pass direct verification, Amazon will take measures such as removing them from the shelves or removing links, which directly affect sellers' sales performance. Therefore, staying informed about new regulations and choosing compliant agencies has become the top priority for current sellers.
Huabiao Testing: Professional Testing, Full Process Empowerment
As a leading TIC agency in China, Huabiao Testing has long been committed to providing export enterprises with testing certification services that meet international standards. Its selection as part of Amazon's official recognized list reflects its professional capabilities in the field of toy testing and the platform's recognition. Huabiao Testing's service scope covers multiple key indicators such as physical safety, chemical hazards, flammability of toys, and can fully meet the relevant regulatory requirements of the North American market.
In addition, Huabiao Testing also provides a full process service from pre-inspection consultation, sample collection, formal testing to report submission, helping enterprises reduce intermediate links and improve compliance efficiency. For small and medium-sized enterprises that are unfamiliar with new regulations, Huabiao Testing can also provide multilingual support and customized guidance to ensure that enterprises can complete the compliance process within the specified time.
Seller Action Guide: Three Steps to Implement Compliance
To smoothly transition to the new regulatory system, sellers can follow these steps to carry out their compliance work:
Confirm Product Category: First, verify whether the toys sold belong to the mandatory verification scope of Amazon;
Choose TIC Agency: Select an official recognized agency such as Huabiao Testing through the Amazon seller platform;
Submit Verification Application: Check the relevant ASINs, initiate the direct verification process, and cooperate with the agency to complete sample submission and data submission.
Through the above process, sellers can continue to maintain the normal listing and sales of their products under the background of strengthened platform supervision.
Starting from September 3, 2025, Amazon will officially implement a new policy: all children's toy products sold on the Amazon US and Canada sites must undergo annual testing, inspection, and certification (TIC) by an accredited organization. This regulation aims to further ensure the safety of children and ensure that all toy products meet strict standards to avoid potential risks. As sellers, if you are still struggling with this new rule, don't worry! Our company has officially become an Amazon DV TIC agency, providing professional and efficient direct verification services to help you smoothly complete the compliance process, allowing your products to be quickly listed and sell globally!
As the world's largest e-commerce platform, Amazon has always been committed to consumer safety, especially for highly sensitive products like children's toys. In the past, sellers might only need to be certified once, but now there is an annual review requirement, meaning that annual testing or documentation verification will become the norm. If non-compliant, your listing may be removed, and even your account could face risk. Imagine how much loss it would be if your best-selling toy couldn't be listed due to compliance issues! But the good news is, as a DV TIC agency, we can directly provide verification services for you, avoiding the cumbersome third-party intermediaries.
How do I find a DV TIC agency?
What are the highlights of our service? First is professionalism. We have an experienced team proficient in Amazon's compliance standards and toy safety regulations, including international standards such as ASTM F963 and CPSIA. We will conduct a comprehensive assessment of your product to ensure that every step meets the requirements. Second is efficiency. Traditional testing may take several weeks, but we use digital tools and optimized processes to complete verification in just a few days, allowing your product to return to the market as soon as possible. Third, our service covers everything: from document review to laboratory testing, one-stop solutions. Whether you are a new seller or an expert, you can enjoy customized guidance.
Starting from September 3, 2025, Amazon will officially implement a new policy: all children's toy products sold on the Amazon US and Canada sites must undergo annual testing, inspection, and certification (TIC) by an accredited organization. This regulation aims to further ensure the safety of children and ensure that all toy products meet strict standards to avoid potential risks. As sellers, if you are still struggling with this new rule, don't worry! Our company has officially become an Amazon DV TIC agency, providing professional and efficient direct verification services to help you smoothly complete the compliance process, allowing your products to be quickly listed and sell globally!
As the world's largest e-commerce platform, Amazon has always been committed to consumer safety, especially for highly sensitive products like children's toys. In the past, sellers might only need to be certified once, but now there is an annual review requirement, meaning that annual testing or documentation verification will become the norm. If non-compliant, your listing may be removed, and even your account could face risk. Imagine how much loss it would be if your best-selling toy couldn't be listed due to compliance issues! But the good news is, as a DV TIC agency, we can directly provide verification services for you, avoiding the cumbersome third-party intermediaries.
How do I find a DV TIC agency?
What are the highlights of our service? First is professionalism. We have an experienced team proficient in Amazon's compliance standards and toy safety regulations, including international standards such as ASTM F963 and CPSIA. We will conduct a comprehensive assessment of your product to ensure that every step meets the requirements. Second is efficiency. Traditional testing may take several weeks, but we use digital tools and optimized processes to complete verification in just a few days, allowing your product to return to the market as soon as possible. Third, our service covers everything: from document review to laboratory testing, one-stop solutions. Whether you are a new seller or an expert, you can enjoy customized guidance.
Starting from September 2025, Amazon will officially implement the TIC(Testing, Inspection, Certification) direct verification system on its US and Canadian sites. This means that sellers will no longer be able to upload compliance documents themselves; they must complete verification and upload through an Amazon-designated TIC agency. For sellers, this is both a challenge and an opportunity.
Firstly, authenticity and credibility will become core. In the past, some sellers may have uploaded reports through non-standard channels, or even with false materials. The new system requires direct submission by TIC, completely eliminating the possibility of falsified documents.
Secondly, existing test reports are not useless. If your report comes from a laboratory with ISO17025 qualifications, it still has reference value. You only need to submit the report for TIC review, which will confirm whether the content is complete. If it passes, it can be converted into a submission format recognized by Amazon.
Thirdly, cost and timeliness are the most important concerns for sellers. Many sellers may wonder: If I already have a report, why should I pay money? The reason is that direct verification is not just "uploading," but includes a comprehensive review and endorsement of the authenticity and compliance of the documents. TIC agencies need to bear compliance risks for this, so verification services inevitably incur costs.
Fourthly, the cost of non-compliance is higher. If sellers still harbor a lucky mentality and use unverified materials, it will not only lead to product removal but may also result in account freezing, which is more than counterproductive.
Lastly, choosing the right TIC partner is very important. Take Ningbo Huabiao Testing (GIG) as an example; we have completed direct verification services for hundreds of sellers, covering document review, label inspection, rectification guidance, re-verification, and final upload, truly helping sellers pass the test in one go.
Compliance is a threshold and also a moat. Sellers can only avoid losses and go further by adapting to new regulations in a timely manner.
Huabiao（GIG） Testing has an experienced technical team and advanced testing equipment to provide you with a complete Amazon TIC certification solution. We have passed CMA/CNAS qualification certifications, our test data is accurate and reliable, and our test reports have national/international credibility. We help customers manage risks to meet your product market requirements and assist your products in selling globally.
Document Compliance Review: Verify each item in the seller's CPC, DoC, and test reports to confirm compliance with Amazon and relevant regulatory requirements.Label and Instructions Inspection: Ensure that the product packaging, warning labels, instructions, etc., meet standards to avoid rejection due to minor omissions.
Rectification and Re-Verification: If non-conformities are found, we will provide detailed rectification plans and assist with retesting until it passes.
Certificate and Report Submission: After passing the review, we directly assist in uploading the compliance report to the Amazon TIC backend to ensure no omissions.
Targeted Improvement Suggestions: Help sellers optimize their subsequent compliance processes and reduce repetitive costs.
Amazon Seller Seller Application for Verification Report Process Direct Validation Process▪️ Step 1: Enter Seller Central, find "Account Status" - "Policy Compliance" - "Food and Commodity Safety Issues";
▪️ Step 2: Find the ASIN that needs to be processed and submit a test application;
▪️ Step 3: Select "GIG Ningbo Huabiao Testing Co., Ltd." from the TIC institution;
▪️ Step 4: Submit the test application (TRF), which will generate a TRF ID for easy tracking later on;
▪️ Step 5: Send the test report or sample, along with the TRF ID, to GIG Ningbo Huabiao Testing Co., Ltd.;
▪️ Step 6: After GIG Ningbo Huabiao Testing Co., Ltd. completes the review or testing, it will directly submit the results to Amazon;
▪️ Step 7: Verification successful → ASIN displayed as compliant, allowing for continued sales.
We provide TIC certification services.Experienced: Has served hundreds of sellers, covering multiple categories such as toys, electronics, and appliances.
Higher Efficiency: Connect with a dedicated project manager to complete the process in as little as 3-5 working days.
Lower Risk: Avoid sellers from having their links removed or accounts restricted due to incomplete information.
TIC Direct Verification is a compliance management measure launched by Amazon in collaboration with designated third-party testing agencies. Sellers are no longer allowed to upload compliance documents themselves but must instead have their products directly verified by an Amazon-recognized TIC agency and submit relevant materials. The introduction of this policy aims to enhance the authenticity and credibility of compliance information, ensure consumer safety, and reduce the risk of product removal or account restrictions due to compliance issues.
On the Amazon platform, product compliance is not only related to consumer safety but also directly affects sellers' sales and account security. With Amazon's strict regulation of children's products and specific categories, the TIC Direct Verification program was born. TIC (Testing, Inspection, and Certification) refers to testing, inspection, and certification agencies recognized by Amazon. Through this program, sellers' compliance information must be directly uploaded to the Amazon backend by designated TIC agencies, and sellers are no longer allowed to upload it themselves.
Why is direct TIC verification needed?
The main purpose of direct TIC verification is to enhance compliance assurance, improve platform efficiency, and reduce the risk of violations. The audit by authoritative third-party institutions ensures the authenticity of test reports; a unified upload process reduces communication costs between sellers and the platform; at the same time, it minimizes the risk of product removal or account restrictions due to incorrect upload of materials. Even if sellers already have test reports that meet standards such as ISO17025, they must submit them through TIC institutions; otherwise, they cannot meet Amazon's compliance requirements.
Huabiao（GIG） Testing has a team of experienced technical personnel and advanced testing equipment to provide you with a complete Amazon TIC certification solution. It has passed CMA/CNAS qualification certification, and the test data is accurate and reliable. The test report has national/international credibility, helping customers manage risks and meet your product market requirements, aiding your products to sell well all over the world.
