10 Frequently Asked Questions about Amazon’s “Direct Verification” Process – Explained in One Place!

Q1: What is Amazon’s “Direct Verification”?A1: This is a new requirement from Amazon for certain product categories, such as children’s toys. Sellers can no longer claim compliance on their own; instead, the compliance must be verified by a third-party testing institution recognized by Amazon, which will then report the results directly to Amazon.Q2: Which products will be affected?A2: This mainly applies to products related to children, such as toys, children’s clothing, and maternal and baby products. The specific requirements will be announced on the Amazon platform.Q3: Can I still use the EN71 test reports I obtained previously?A3: Not necessarily. Amazon requires that the reports be no more than one year old; the final decision will be made by the TIC institution.Q4: What are Amazon’s TIC institutions?A4: These are independent third-party testing, inspection, and certification organizations that have been approved by Amazon. They are the ones responsible for implementing “Direct Verification.”Q5: What is the process for “Direct Verification”?A5: It’s a simple three-step process: The seller receives the notification → Creates a TRF and selects a TIC institution to submit the required documents → The TIC institution completes the verification and updates Amazon directly with the compliance status.Q6: What do I need to provide to the TIC institution?A6: This typically includes product samples, existing test reports, technical documents, compliance statements, user manuals, and more.Q7: What if my product does not have a CE mark?A7: It is almost certain that the product will not pass the verification. The CE mark is a legal requirement for products sold in the European Union and represents the minimum standard of compliance.Q8: How long does the DV verification take?A8: The time taken depends on the complexity of the product and the workflow of the TIC institution, but it usually takes several weeks. It is recommended to plan in advance to avoid stockouts.Q9: Who covers the cost of verification?A9: The seller is responsible for covering the cost of verification.Q10: What are the consequences of not completing “Direct Verification”?A10: Products that have not completed verification within the specified time frame will have their listings removed by Amazon, and sales can only be resumed once compliance is achieved.

Huabiao（GIG）Testing has an experienced technical team and advanced testing equipment to provide you with a complete Amazon TIC certification solution. It has passed CMA/CNAS qualification certification, ensuring accurate and reliable test data, and its test reports have national/international credibility. It helps customers manage risks and meet your product market requirements, assisting your products in selling globally.