Huabiao（GIG） Testing Helps Toy Companies Deal with the New Amazon TIC Direct Verification Regulations

Why must Amazon sellers pay attention to TIC direct verification?

Platform Rule Changes: TIC Direct Verification Becomes Mandatory Recently, Amazon's US site updated the compliance verification process for certain product categories, requiring toys and other items to undergo direct verification by a platform-recognized TIC agency. This means that sellers can no longer choose their own testing agencies and upload reports as they used to; instead, they must have the verification, review, and report submission done directly by an Amazon-recognized TIC agency. This change significantly enhances the transparency and credibility of the compliance process and also places higher demands on sellers' supply chain management. For products that do not pass direct verification, Amazon will take measures such as removing them from the shelves or removing links, which directly affect sellers' sales performance. Therefore, staying informed about new regulations and choosing compliant agencies has become the top priority for current sellers. Huabiao Testing: Professional Testing, Full Process Empowerment As a leading TIC agency in China, Huabiao Testing has long been committed to providing export enterprises with testing certification services that meet international standards. Its selection as part of Amazon's official recognized list reflects its professional capabilities in the field of toy testing and the platform's recognition. Huabiao Testing's service scope covers multiple key indicators such as physical safety, chemical hazards, flammability of toys, and can fully meet the relevant regulatory requirements of the North American market. In addition, Huabiao Testing also provides a full process service from pre-inspection consultation, sample collection, formal testing to report submission, helping enterprises reduce intermediate links and improve compliance efficiency. For small and medium-sized enterprises that are unfamiliar with new regulations, Huabiao Testing can also provide multilingual support and customized guidance to ensure that enterprises can complete the compliance process within the specified time. Seller Action Guide: Three Steps to Implement Compliance To smoothly transition to the new regulatory system, sellers can follow these steps to carry out their compliance work: Confirm Product Category: First, verify whether the toys sold belong to the mandatory verification scope of Amazon; Choose TIC Agency: Select an official recognized agency such as Huabiao Testing through the Amazon seller platform; Submit Verification Application: Check the relevant ASINs, initiate the direct verification process, and cooperate with the agency to complete sample submission and data submission. Through the above process, sellers can continue to maintain the normal listing and sales of their products under the background of strengthened platform supervision.

Huabiao（GIG）Testing has an experienced technical team and advanced testing equipment to provide you with a complete Amazon TIC certification solution. It has passed CMA/CNAS qualification certification, ensuring accurate and reliable test data, and its test reports have national/international credibility. It helps customers manage risks and meet your product market requirements, assisting your products in selling globally.