Under the new Amazon regulations, how can toy sellers leverage Chinese standard testing to seize the initiative in the North American market?

Why must Amazon sellers pay attention to TIC direct verification?

Recently, Ningbo Huabiao Testing was officially listed as a TIC (Testing, Inspection and Certification) direct verification audit institution for toys on the Amazon North American site. Starting from September, Huabiao Testing can provide one-stop compliance testing and report verification services for domestic toy sellers exporting to the North American region, helping sellers significantly reduce compliance costs and operational risks. This news not only means that a new compliance path has been opened for toy export enterprises but also indicates further standardization and efficiency in the entry barriers of the North American market.

Amazon New Rule Analysis: TIC direct verification becomes a mandatory requirement

The recent new rules introduced by the Amazon US site clearly require that certain categories of products, such as toys, must undergo direct verification through an Amazon-recognized TIC institution. This change completely changes the previous model where sellers uploaded compliance reports themselves, and instead, it is now the responsibility of TIC institutions to complete testing, verification, and upload results directly to the Amazon platform. Sellers cannot intervene or upload reports during the entire process, and products that fail direct verification will face risks such as link removal and deletion. The introduction of this new rule aims to further enhance the safety and compliance of products on the platform, protect consumer rights, and at the same time regulate seller behavior. For sellers, the traditional mode of entrusting a testing agency and uploading reports is no longer applicable, and they must promptly adjust their compliance strategies and choose a TIC institution recognized by Amazon to carry out direct verification work.

Huabiao（GIG） Testing: A reliable partner on the path to compliance

As an officially recognized TIC institution by Amazon, Huabiao Testing has comprehensive testing capabilities and rich industry experience, providing toy sellers with comprehensive testing services covering multiple indicators such as physical mechanical properties, chemical safety, and electrical safety. Its test reports can be directly uploaded to the Amazon platform, ensuring transparency and authority in the compliance process. Huabiao Testing's one-stop service not only includes product testing and report verification but also covers compliance consulting, process guidance, and other value-added services, helping sellers quickly adapt to new regulatory requirements in a complex regulatory environment and reduce operational interruption risks caused by compliance issues.

Seller Response Strategy: Actively Comply, Seize Market Opportunities

Faced with Amazon's new rules, sellers need to act quickly to avoid impacting their sales plans due to compliance issues. Specifically, sellers should first confirm whether their products fall within the scope of mandatory verification, then select the ASINs that need testing on the Amazon seller platform, and choose Huabiao Testing and other compliant partners from the officially approved TIC institution list to initiate the verification process. Choosing to cooperate with local well-known institutions like Huabiao Testing can not only effectively shorten the testing cycle but also provide enterprises with more targeted compliance solutions due to its in-depth understanding of China's supply chain and international standards. In addition, Huabiao Testing's service network covers the entire country, providing sellers with convenience such as nearby sampling and rapid response, further reducing time and financial costs.

Huabiao（GIG）Testing has an experienced technical team and advanced testing equipment to provide you with a complete Amazon TIC certification solution. It has passed CMA/CNAS qualification certification, ensuring accurate and reliable test data, and its test reports have national/international credibility. It helps customers manage risks and meet your product market requirements, assisting your products in selling globally.